01 CHALLENGE

Sensorem operates in a niche safety and health segment. Targeting seniors and their relatives, a highly specific, trust-driven audience.

✅ A need for strong positioning and clear messaging to communicate the product’s value and functionality
✅ Educating a non-typical e-commerce audience about benefits, use cases, and safety implications
✅ Building credibility and trust while targeting both seniors and their family members

02 APPROACH

We kicked off the collaboration by immersing ourselves in Sensorem’s product, target audience, and overall business model to ensure a strong strategic foundation from day one. 

We prioritized Meta as the primary growth channel, focusing on lowering CAC across the Nordics through continuous testing and optimization. At the same time, we built a diversified creative mix based on themes and targeted messaging that increased conversions.

03 RESULT

The collaboration led to tangible and sustainable business outcomes:

✅ All-time high sales month in January, with +20% vs. the previous record
✅ Marketing investments generated a return approximately 55–60% above spend, yielding a strong positive ROI within the same period
✅ Created a repeatable growth model that combines audience education, trust-building, and cost-efficient customer acquisition

04 QUOTE

“It’s rare to find a partner that truly understands both the sensitivity of the audience and the need for performance. Pace Agency quickly became that partner for us. They’ve helped us clarify our messaging, build trust with our audience, and scale our acquisition in a structured and data-driven way. The results speak for themselves. We’ve reached new sales records while improving overall efficiency across our marketing spend.” Johan Danielsson, COO, Sensorem