01 CHALLENGE

When we began our collaboration with Wyde Footwear, the brand was at an exciting stage. Their sneakers had already established a strong presence in the Swedish market, with satisfied customers, a high repurchase rate, and clear signs of product-market fit. The challenge lay in the next step: how do you scale a brand with strong local roots to an international audience without compromising profitability? The goal was to grow quickly but sustainably, identify the right markets, and at the same time ensure that the brand’s personality and credibility carried through the expansion.

02 APPROACH

Together with Wyde’s team, we developed market expansion, locally adapted communication, and strict profitability control. We built on what was already working in Sweden, target audience, messaging, and creative formats, to effectively reach new markets.

To quickly build local trust, we focused on UGC and collaborations with creators in each region, which generated authentic and relevant content. In parallel, we implemented a data-driven structure for tracking, with daily monitoring of sales, CPA, and return rate, to ensure sustainable scaling. The focus was, and remains, profitable growth, not volume for the sake of volume.

03 RESULT

In just six months, between May and October 2025, Wyde Footwear increased its sales by 165% compared to the same period the previous year. The growth was primarily driven by new markets in Germany, the Netherlands, and the US, while the brand maintained stable profitability and a controlled return rate.

04 QUOTE

“Appreciate working with Pace as they are fast in their communication, action-oriented, and have a willingness to evolve. They have helped us manage our accounts and challenge us to try content we otherwise wouldn’t have tried, which has been a success.” Melker Svärd, Founder, Wyde Footwear