01 CHALLENGE

Sjöstrand Coffee aimed to scale its DTC business in a sustainable way while strengthening its brand in an increasingly competitive coffee category. The challenge was to build a high-performing marketing engine without relying on promotional messaging, as Sjöstrand Coffee is a premium brand that avoids discount-driven campaigns to protect brand equity.

02 APPROACH

We focused on shifting the growth strategy toward a more incremental and efficient marketing model. This included reducing dependency on branded search and reallocating budget toward prospecting to build broader demand.

A key focus was significantly increasing both the volume and diversity of creative output. We developed a wider mix of ad content, including UGC, social first elements and product-focused demonstrations. This allowed us to continuously test different messages and formats, improving both engagement and conversion performance.

In parallel, we implemented a more disciplined media buying structure, ensuring spend was allocated based on efficiency and incrementality rather than short-term performance fluctuations. This created a more stable foundation for scaling.

03 RESULT

The collaboration delivered strong and consistent growth throughout the year, significantly outperforming initial expectations.

Sjöstrand Coffee closed the year with approximately 17% higher net sales than budgeted, driven by steady monthly gains, with particularly strong momentum in Q4 and an exceptional November.

04 QUOTE

“We’re extremely happy with our collaboration with Pace! They’ve helped us streamline and optimize our performance marketing in a very effective way. Working with them is straightforward – communication is clear, efficient, and always proactive. They’ve played a key role in helping us grow sales without compromising profitability. Extra credit for their content production setup as well!” Matilda Magnussen, Head Of E-commerce, Sjöstrand Coffee