01 CHALLENGE
Foodora needed a cost-efficient solution to reach new customers with a focus on performance creatives on social media. They needed a partner who could manage the entire process, from concept to delivery, while ensuring the content was relevant, conversion-driven, and engaging.

02 APPROACH
As foodora’s Content Partner, pace took full ownership of the process, ensuring ad creation was aligned with strategy and conversion goals. A key strength is pace's active involvement throughout the process. Pace worked closely with creators to ensure they followed our briefs, producing engaging and conversion-driven content. From scouting creators to overseeing production and communication, we handled every step for maximum impact.

We carefully selected creators that matched foodora’s brand, developed tailored briefs, and optimized each video for conversions. When needed, we iterated on content and delivered it in the relevant formats for selected platforms.

03 RESULT
What began as project-based campaigns has now grown into a strong partnership, with a continued focus on delivering performance-first UGC ads.

video|foodora-video|#

01 CHALLENGE
DeoDoc approached us with the challenge of growing their e-commerce profitably through creatives that build trust, educate about the products, and drive sales. They needed a growth partner who could ensure media buying excellence and a steady stream of high-performing content while aligning with their brand values and business goals.

02 APPROACH
Pace took a data-driven and strategic approach, setting clear monthly sales and profit targets while aligning creative production with a campaign calendar to maximize reach and conversions. Over the course of one year, we launched over 300 creatives designed to educate, engage, and convert audiences.

03 RESULT
With pace as performance partner, DeoDoc achieved a 20% year-over-year increase in sales while also improving key performance metrics. The campaign efforts led to an increase in new customer acquisition, strengthening their e-commerce presence and profitability.

video|deodoc-video|#

01 CHALLENGE

LA Hair had invested in external expertise to manage its paid channels, CRM, and ad creatives. Despite these efforts, they faced challenges with declining sales and slowing growth. To turn things around, they needed a new strategy and a fresh approach.

02 APPROACH

As LA Hair’s Growth Partner, pace took a data-driven approach to optimize their sales funnel. We built dashboards with daily targets, created ad content based on key product advantages, and addressed conversion barriers. CRM flows and strategic campaigns, including localized market launches, helped boost engagement and retention. Additionally, pace improved pricing strategies, launched TikTok & Snapchat ads, and secured a credit line for controlled scaling.

03 RESULT

With Pace as LA Hair’s growth partner, revenue increased by 41% compared to the same period last year. The average order value grew by 30%. LA Hair regained its growth momentum with a scalable and profitable business.

video|lahair-video|#

01 CHALLENGE

When we began our collaboration with Silva and Primus, both brands faced the same challenge: how can we rapidly grow e-commerce sales across multiple markets while keeping profitability, in competition with retailers and other external partners? There was a clear need to increase direct-to-consumer sales without relying on traditional campaigns or heavy discounting, while also getting more out of the media budget.

02 APPROACH

Together with Silva and Primus’ teams, we took a holistic approach to paid advertising with a strong focus on seasonality, data, and creative execution. We implemented daily tracking against sales targets and built reporting around actual sales, creating a sharp performance focus. By aligning campaigns with the right seasonal moments, such as Vasaloppet and Mother’s Day, we were able to drive relevant traffic without depending on large discounts. We reduced our presence on Google, where competition was high, and instead doubled down on Meta, where we could scale efficiently with Cost Cap campaigns. Creatively, we increased output and broadened the expression with UGC, product guides, and influencer content, while testing value-based offers that lifted average order value without hurting margins.

03 RESULT

Since the start of the collaboration, we’ve achieved an impressive 80% YoY sales increase for both Silva and Primus, with particularly strong growth in our key markets in Northern Europe, where sales have doubled. With 85% of orders coming from new customers and results just below the set profitability target, the case is clear proof that scaling is happening sustainably. Overall, it shows that profitable growth does not need to be compromised during rapid expansion. With the right strategy, structure, and creativity, it is possible to achieve powerful growth across multiple markets simultaneously.

04 QUOTE

“It’s been fantastic and, above all, highly productive working with the pace team; clear follow-ups linked to how our content has performed on different KPIs, making it easy to learn what works and what doesn’t for our brand.” Greta Åkesson, Chief Digital Officer (interim), Primus-Silva

01 CHALLENGE

For many e-commerce businesses, campaign periods are crucial for driving both growth and profitability. Ahead of August 2025, Xlash faced the same challenge as many others: ramping up efforts in paid social without compromising margins. The previous campaign period had resulted in stable sales, but with high media spend and a ROAS that had room for improvement. In addition, there was an opportunity to increase targeting of the core assortment in order to drive a higher average order value and strengthen profitability

02 APPROACH

The collaboration with pace agency started in June, and ahead of the campaign period in August, pace took a more data-driven approach to paid social. We reviewed the budget allocation between channels, worked with inflated ad budgets combined with strict cost controls to maximize both volume and ROAS. We followed set daily sales forecasts and calibrated continuously based on how each day developed. We reactivated markets that had been paused and pushed the team to create new material, while also reusing previous winning ads in the mix.

03 RESULT

Paid social delivered significantly improved results. ROAS increased, average order value went up, and gross margin strengthened thanks to a larger share of core products. By using the media budget more efficiently, Xlash together with pace was able to build a more scalable and profitable growth model through its social channels, with a clear roadmap ahead of the campaign-intensive Q4 period.

04 QUOTE

“For us, this campaign became clear proof that we can drive growth and profitability in parallel when we work more data-driven and dare to allocate the budget more intelligently. Pace is, as always, incredibly fast, and our daily contact (often several times a day) has helped both us and them make quick decisions and optimize effectively to not miss out on sales. We saw not only improved ROAS and a higher average order value, but also strong margins and low CAC. With these results behind us, we now have a blueprint for how we can take on Q4 and future campaign periods in a way that both strengthens our position and creates sustainable growth.” Mimmie Liepe, Head Of E-commerce, Xlash